Casino Will Open in Canada to Fund Print Journalism

Canadian publisher Torstar, which owns numerous local publications, including Toronto Star and Hamilton Spectator, announced the dispatch of its own online casino. With the new revenue stream, the publisher plans to save print journalism, which is struggling with the COVID-19 pandemic.

The online gambling market in Ontario is estimated at about $ 395 million. The online market is developing at a high speed. For example, are widely known for their exciting tournaments and competitions, a big collection of offered titles, many promotional offers, and lots of other features that attract clients all around the country. In this way, to meet the expectations of the majority of gamblers, Torstar has proposed the dispatch of a mobile gambling application. For this, the corporation needs to obtain appropriate approval from the Ontario Gambling Commission.

“As a media industry is operating for many years, we consider Torstar will present a distinct and effective gaming brand, generate new jobs, and drive Ontario’s economic increase through new tax income to maintain critical programs in our region,” said Torstar CEO Corey Goodman.

Torstar plans to receive at least a small portion of this amount in order to preserve its prints. Some of them were founded at the end of the 19th century.

The Millennial Casino Opens in Canada

Millennial Casino in Canada

The Canadian gambling market is expanding and the following news proves it. In the Canadian city of New Westminster, the reconstruction of the Starlight casino has been completed. The new concept of the gambling establishment – “casino for millennials” – involves attracting customers aged 18 to 36 years.

  • The work to change the casino’s image cost the owners $ 57 million.
  • The total area of ​​the gambling establishment was increased from 9000 to 15000 sq. and entertainment will happen in the gaming halls.

Kevin Booth, General Manager of Starlight Casino, noted that the main goal of the change of concept is to attract young people who have not previously been fond of gambling to the institution:

“The concept is to attract new people, especially the younger generation of millennials. Games like blackjack and baccarat have been around for a long time, but we wanted to bring an entertaining atmosphere to the process. When the game becomes lively and loud, and a DJ lights up nearby, this is a completely new concept that no one else has.”

Who are millennials?

  • Millennials, or Generation Y, are people born between 1982 and 2000. 
  • According to sociologists, this group has a unique set of characteristics, since the era of Internet technologies fell on the period of their growing up. 
  • In the process of formation of the millennial generation representatives, network communication technologies have played an important role. 
  • These people are active users of social networks and have a desire for self-expression. Most of the generation Y have a liberal outlook on life. 

Various product and service companies, including land-based gambling establishments and online casinos, are incorporating millennial traits to attract this audience.

Author: Nola Bowes

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